Course: Software Product Development for Startups and Entrepreneurs

A practical course in software product development. Learn how to turn a core technology or idea into a software product which delights users, succeeds in the marketplace and becomes a profitable business. We will study many examples of product and company successes and failures along the way.

2013 course

Full syllabus (PDF) for the 2013 course at the Academic College of Tel Aviv-Yaffo.

2012 course

Full syllabus (PDF) for the 2012 course at the Academic College of Tel Aviv-Yaffo.

1. Introduction to Software Products and Startups - full page - PDF (13 MB)
2. The Software Entrepreneurship Process - full page - PDF
3. User Interface Principles - full page - PDF (23 MB)
4. User Interface Design - full page - PDF
5. Localization and Internationalization - full page - PDF
6. Advertising as a Business Model - full page - PDF
7. Selling Products and Services - full page - PDF
8. Analytics and Optimization - full page - PDF
9. Marketing for Startups - full page - PDF (14 MB)
10. Search Engine Visibility - full page - PDF